What’s on My Desk: Tools I Use Daily as a Designer and Illustrator
Your desk is more than just a place to work—it’s where ideas spark, designs take shape, and creativity flows. As a designer and illustrator, having a workspace that’s functional, comfortable, and inspiring can make a huge difference to your process and output.
In this post, I’m giving you a peek at my current desk setup and sharing the tools I reach for every day…
Time Management Tips for Freelance Creatives: Staying Productive and Balanced
For many freelance creatives, managing time can feel like an endless juggling act. Between multiple projects, client deadlines, and maintaining a personal life, the days can easily feel too short. I’ve been there. In the early years of my business, I often found myself working late into the night or sacrificing weekends to catch up…
Top Marketing Tips for Designers and Illustrators: Proven Self-Promotion Strategies
For many creatives, self-promotion can feel daunting. The idea of marketing yourself might evoke cringeworthy memories of awkward sales pitches or fears of sounding too pushy. I’ve been there, too. But over time, I realised that promoting my work wasn’t just an optional part of growing my creative business—it was essential…
Unlocking LinkedIn: The Hidden Goldmine for Designers and Illustrators
When it comes to finding clients, LinkedIn probably isn’t the first platform that comes to mind for illustrators and designers. It’s easy to assume it’s just for corporate professionals, recruiters, or people looking for traditional 9–5 roles.
But if you’re a creative professional—whether you freelance, run a studio, or sell design services—it’s time to start seeing LinkedIn for what it really is…
Why Every Creative Should Be Using Pinterest (and How to Maximise Your Reach)
As a busy creative, you’re likely juggling multiple projects, deadlines, and platforms. So when it comes to promoting yourself and your products, you want to invest your time in strategies that deliver real results. Enter Pinterest—a platform often misunderstood as just another social media site but actually one of the most powerful tools for creatives. If you’ve been wondering whether Pinterest is worth your time, or how to make the most of it, this blog post is for you.
Essential Elements of a Strong Brand Identity: What Every Business Should Know
A strong brand identity is the cornerstone of any successful business. It’s what sets your company apart from the competition, fosters customer loyalty, and communicates your values in an instant. But what exactly goes into building a cohesive and impactful brand identity?
How Spot Illustrations Increase Brand Awareness
Spot illustrations are a great tool to add personality to your brand. I always include them in my branding packages, and I’ve created a lot of spot libraries for clients who wanted to improve their engagement. Today I’m going to share why brands like Google, Apple, Coca-Cola, Nike, and McDonalds use spot illustrations to boost their content.
Top 10 Graphic Design Trends to Watch in 2025: Creativity and Innovation on the Rise
As we enter 2025, the world of graphic design is embracing a blend of technological advancements and artistic experimentation. From dynamic visuals to experiential art, designers are finding new ways to captivate audiences and convey impactful messages…
The Benefits of Rebranding Your Business: When and Why to Consider It
Rebranding is a bold move, but when done strategically, it can revitalise a business, attract new customers, and strengthen your position in the market…
Staying Ahead: How to Keep Up with the Latest Design Trends and Tools
Design moves fast. Blink and there’s a new tool, trend, or technique making waves. And while chasing every update isn’t realistic—or necessary—keeping up is part of staying relevant and confident in your work…
Mastering Cold Outreach: How to Land Your Next Big Illustration or Design Client
Whether you’re just starting out, or you’re a seasoned creative, waiting for clients to come to you simply isn’t an option. One of the most effective ways to build a network and secure illustration and design jobs is through cold outreach…
5 Graphic Design Techniques to Create More Engaging, Impactful Content
In a world overflowing with content, grabbing your audience’s attention—and keeping it—takes more than just good design. It takes smart, strategic visuals that communicate clearly, feel fresh, and leave a lasting impression…
Font Psychology: Unlocking the Secrets of Typography
Ever wondered why some fonts make you feel a certain way? The right font can make all the difference in your design.Whether you're crafting a logo, designing a website, or creating social media graphics, understanding font psychology is key. I've put together a quick guide to help you choose the perfect font for your next project.
How to Find Clients as a Designer and Illustrator: 6 Tips for Creative Professionals
One of the most common questions I’m asked is “How do you find clients as a designer and illustrator”?
Ultimately it all comes down to strategy, persistence, and an ability to be your own advocate. With that in mind, here are my top 6 tips to help you attract more clients…
Top 20 Fashion Fonts to Elevate your Branding, Logos, and Graphic Design Projects
If you're looking for the perfect font to bring a touch of style and sophistication to your next design project, you’re in the right place. Whether you’re building a fashion brand, creating an elegant logo, or crafting eye-catching graphics, the right typeface makes all the difference…
The 10 Drawing Tablets for Creatives in 2024
Whether you're a seasoned illustrator, a graphic designer, or someone just starting out with digital art, having the right drawing tablet can completely transform your creative process. With so many options on the market in 2024, finding the perfect fit depends on your workflow, budget, and preferred tools.
Affordable Graphic Design Solutions for Small Businesses: Build a Professional Brand on a Budget
When you're starting a business, every decision counts—and every dollar does too. But just because your budget is small doesn’t mean your branding has to be…
Elevate Your Brand: Everything You Need to Know About Professional Graphic Design Services
In a world of short attention spans and high expectations, good design isn’t just a luxury—it’s a necessity. Whether you're launching a new brand, refreshing your look, or trying to stand out in a crowded market, professional graphic design can help you do more than just look good. It can help you communicate clearly, connect meaningfully, and convert consistently.
Mastering Modern Graphic Design: Essential Tips and Trends for 2024
Graphic design is constantly evolving—and in 2024, we’re seeing a creative shift that favours innovation, bold experimentation, and user-centred thinking. Whether you’re designing for brands, building visual systems, or refreshing your portfolio, staying ahead of the curve means keeping one eye on the trends and the other on timeless design principles.
The Best Graphic Design Software for Professionals: Unlocking Creativity in 2024
When it comes to graphic design, your tools make all the difference. The right software doesn’t just help you bring an idea to life—it shapes the way you work, think, and create. Whether you’re building brand identities, crafting editorial layouts, designing websites, or illustrating packaging, choosing the right tool is essential…