Essential Elements of a Strong Brand Identity: What Every Business Should Know
A strong brand identity is the cornerstone of any successful business. It’s what sets your company apart from the competition, fosters customer loyalty, and communicates your values in an instant. But what exactly goes into building a cohesive and impactful brand identity?
How Spot Illustrations Increase Brand Awareness
Spot illustrations are a great tool to add personality to your brand. I always include them in my branding packages, and I’ve created a lot of spot libraries for clients who wanted to improve their engagement. Today I’m going to share why brands like Google, Apple, Coca-Cola, Nike, and McDonalds use spot illustrations to boost their content.
Top 10 Graphic Design Trends to Watch in 2025: Creativity and Innovation on the Rise
As we enter 2025, the world of graphic design is embracing a blend of technological advancements and artistic experimentation. From dynamic visuals to experiential art, designers are finding new ways to captivate audiences and convey impactful messages…
The Benefits of Rebranding Your Business: When and Why to Consider It
Rebranding is a bold move, but when done strategically, it can revitalise a business, attract new customers, and strengthen your position in the market…
Staying Ahead: How to Keep Up with the Latest Design Trends and Tools
Design moves fast. Blink and there’s a new tool, trend, or technique making waves. And while chasing every update isn’t realistic—or necessary—keeping up is part of staying relevant and confident in your work…
Mastering Cold Outreach: How to Land Your Next Big Illustration or Design Client
Whether you’re just starting out, or you’re a seasoned creative, waiting for clients to come to you simply isn’t an option. One of the most effective ways to build a network and secure illustration and design jobs is through cold outreach…
5 Graphic Design Techniques to Create More Engaging, Impactful Content
In a world overflowing with content, grabbing your audience’s attention—and keeping it—takes more than just good design. It takes smart, strategic visuals that communicate clearly, feel fresh, and leave a lasting impression…
Font Psychology: Unlocking the Secrets of Typography
Ever wondered why some fonts make you feel a certain way? The right font can make all the difference in your design.Whether you're crafting a logo, designing a website, or creating social media graphics, understanding font psychology is key. I've put together a quick guide to help you choose the perfect font for your next project.
How to Find Clients as a Designer and Illustrator: 6 Tips for Creative Professionals
One of the most common questions I’m asked is “How do you find clients as a designer and illustrator”?
Ultimately it all comes down to strategy, persistence, and an ability to be your own advocate. With that in mind, here are my top 6 tips to help you attract more clients…
Innovative Graphic Design Techniques to Captivate Your Audience
In today’s fast-moving digital world, grabbing attention is harder than ever—and holding onto it is even tougher. As designers, it’s not just about making things look good—it’s about making work that connects…
Why Consistent Branding is Key to Business Success
In a fast-paced, competitive market, a strong brand isn’t just nice to have—it’s essential. When done well, branding builds recognition, fosters trust, and helps you stand out from the crowd. And the secret behind truly successful branding? Consistency…
Top 20 Fashion Fonts to Elevate your Branding, Logos, and Graphic Design Projects
If you're looking for the perfect font to bring a touch of style and sophistication to your next design project, you’re in the right place. Whether you’re building a fashion brand, creating an elegant logo, or crafting eye-catching graphics, the right typeface makes all the difference…
Connecting With Your Audience: Why Strategic Design Matters More Than Ever
These days, having a great product or service just isn’t enough. What really sets a brand apart is its ability to communicate visually—clearly, creatively, and intentionally. In a world overloaded with content, strategic design can be the difference between blending in and standing out…
AI & Creativity: Will Designers and Illustrators Still Have Jobs in the Age of Artificial Design?
With the rise of AI in creative industries, there’s a lot of noise about whether designers, illustrators, and artists will be replaced. And look, it’s a fair question. AI tools are evolving fast. They can generate images, compose music, write content, and even mimic artistic styles in seconds. But here’s the thing…
Vector Graphics 101: Why They’re a Must-Have in Every Designer’s Toolkit
When it comes to creating smart, scalable, and professional-looking design, vector graphics are hard to beat. Whether you're designing a logo, crafting custom illustrations, or building a brand identity from scratch, vectors are the unsung heroes behind polished and flexible design. But what exactly makes them so powerful—and why do designers and clients keep coming back to them?
The 10 Drawing Tablets for Creatives in 2024
Whether you're a seasoned illustrator, a graphic designer, or someone just starting out with digital art, having the right drawing tablet can completely transform your creative process. With so many options on the market in 2024, finding the perfect fit depends on your workflow, budget, and preferred tools.
Illustrating Children's Books: How to Craft Enchanting Visuals That Spark Young Imaginations
Illustrating for children is more than making pretty pictures—it's about creating visual magic that brings stories to life. Every page is a chance to capture a child’s curiosity, fuel their imagination, and make reading feel like an adventure. Whether you’re just starting out or refining your approach, here’s how to craft visuals that truly elevate the reading experience.
First Impressions Matter: How Visuals Shape Brand Perception
There’s nothing quite like the power of a first impression. And in the digital world, that first impression is often visual. Your branding—colours, logo, imagery, layout—is the virtual handshake that introduces your business. It’s what can spark connection... or push someone away. So, why do visuals hold so much weight when it comes to brand perception?
How to Integrate Candy-Coloured Pastels into Your Illustrations for a Playful Touch
There’s something irresistibly charming about pastels. Maybe it’s their softness, maybe it’s the way they quietly command attention without shouting—or maybe it’s the nostalgia they bring…
Dreams and Reality: Why Surrealist Illustration is Trending in 2024
Surrealism has always been about pushing boundaries—of logic, of form, of reality itself. And in 2024, surrealist illustration is having a serious moment. It’s strange, it’s beautiful, it’s deeply imaginative—and right now, it’s everywhere.