Introducing the visual identity for El Paraíso, a new Spanish tapas and wine bar. Drawing inspiration from its name, which translates to "The Paradise," the design philosophy for El Paraíso is centered on creating a relaxing haven where guests can unwind and savour the moment. The brand identity captures the warmth and hospitality of Spanish culture, making El Paraíso a place you’ll want to linger in, enjoying the ambiance and flavours. The creative direction reflects this vision, with the sun icon symbolising warmth, life, and serenity, while the olive leaves evoke a lush, abundant garden. Together, these elements create a brand identity that transforms El Paraíso into a peaceful retreat where exceptional food, wine, and atmosphere come together to offer a truly blissful experience.